Long-Running Soap Keeps Going…and Going…

03/19/2010 at 4:39 pm | Posted in Net/Spec | Leave a comment
Tags: , , ,

NBC has renewed Days of Our Lives through 2011.

Here’s the press release:

NBC RENEWS ACCLAIMED DAYTIME DRAMA ‘DAYS OF OUR LIVES’ THROUGH 2010-11 SEASON

Hit Series Will Celebrate Its 45th Anniversary in November

 

UNIVERSAL CITY, Calif. – March 19, 2010 – NBC has picked up hit daytime drama “Days of our Lives” for its 45th season, keeping the long-running show on the network through the 2010-11 television season, it was announced today by Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios.

“‘Days of our Lives’ continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season,” said Graboff. “‘Days’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively.”

Bruce Evans, Senior Vice President, Drama Programming, NBC Entertainment, added, “The producers, cast and crew have worked tirelessly to make ‘Days’ the ratings success it is today. Today’s renewal is a true testament to all of their hard work. We could not be more delighted for them and for the multiple generations of fiercely loyal ‘Days of our Lives’ fans.”

The acclaimed daytime drama will celebrate its 45th anniversary on Monday, November 8.

“Days of our Lives” (Monday-Friday, 1-2 p.m. in most markets; check local listings) first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials and is currently tied for #2 for the season among all daytime dramas in women 18-49 and women 18-34. Through 25 weeks of the 2009-10 season, “Days” is averaging 3.3 million viewers, its highest average at this point in the season in three years and a 10 percent increase over its audience of one year ago, according to Nielsen Media Research. “Days” is also delivering year-to-year gains among women 18-49 and women 25-54.

In its 44-plus years, “Days of our Lives” has garnered numerous Emmy Awards and nominations, as well as multiple Soap Opera Digest and People’s Choice Awards. “Days of our Lives” is set in the fictitious Midwestern town of Salem. The core families are the Bradys, the Hortons and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.

“Days of our Lives” is produced by Corday Productions Inc., in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created “Days of our Lives” and helmed the series for many years. Gary Tomlin is also executive producer. Dena Higley is the head writer and Christopher Whitesell is co-head writer.

Advertisements

Leave a Comment »

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: